Announcing Our New Brand!
You may have noticed but we have a new brand!
Our new website showcases a refreshed brand for Ilitaqsiniq. The new brand was developed in close collaboration with Ottawa-based agency Spruce Creative. Building on the existing qilaut logo, the refreshed brand is inspired by Nunavut and its dramatic seasonal changes, and includes graphics and imagery that express connections, harmony and wholeness.
- To increase the impact of our community programming and enhance how we communicate and share this work, Ilitaqsiniq sought out Spruce Creative as a design and strategy partner in 2022. Building off our 2021-2016 Strategic Plan, Spruce Creative, in collaboration with Ilitaqsiniq staff, updated our logo, established an official colour palette that pays homage to the seasons and redesigned our website and communications materials.
- The new brand will help Ilitaqsiniq tell its compelling story to broader audiences, including funders and partners within and beyond Nunavut, while staying true to our holistic approach that centers Ilitaqsiniq’s programming in Inuit culture.
Our sincerest thanks to the Spruce Creative team for their expertise, creativity and collaboration.